Our list of the top six advantages of a brochure:
- Brochures can cover a large amount of information in a small amount of real estate.
Known for being compact both in shape and messaging, brochures offer a lot of information for their size. Most brochures are able to introduce the company, provide a snapshot of products and/or services, as well as share features and benefits and contact information — essentially a condensed version of what a website does.
One of the advantages of a brochure is that, when done well, the consumer will have a good idea of what your company is all about and what you have to offer simply from browsing your brochure.
- They are extremely versatile.
Compared to postcards and other forms of print materials, brochures can be mailed, used on location, or handed out at events. These multi-purpose attributes makes the decision to print a larger number of brochures fairly simple, since you know you will be able to use them in a wide variety of ways in the future.
- Brochures are easy to distribute to a targeted audience.
Whether it’s at a large event or distributing them door-to-door, another one of the advantages of a brochure is that they are a simple but effective way to target a specific group of people. This method is especially useful for local businesses or small franchises.
- Brochures are cost-effective, especially when ordered in bulk.
As noted earlier, most companies can safely produce a larger number of brochures and order them in bulk, since they know they can use them in many different ways over time. Larger orders often mean lower prices — always a win.
- They capture a reader’s undivided attention.
Compared to flashing banner ads that compete for attention, or even billboards that consumers may drive by before they have a chance to read, one of the advantages of a brochure is that they offer a simple, tangible way to receive information. After a long day in front of a computer, many people are probably more likely to glance through a brochure than pay attention to advertisements on the internet.
- They offer an easy referral system.
Simplistic though it may seem, brochures can be passed from person-to-person. This old school referral method still works today, and shouldn’t be discounted.